Cheer Up! Some of the hidden benefits of DIY indie game marketing

Let’s face it, for the vast majority of indie developers and small teams, doing your own marketing tends to be the best choice simply because it’s your only choice. And for a lot of developers, it’s at best a necessary evil. At least, it’s something that’s considered a challenge to overcome instead of an opportunity. Wouldn’t it be great if you just had the money to hand this over …

Misconception Mondays #1: You should keep marketing seperate

Today I’m going harness the near infinite power of alliteration to justify a series all about common misconceptions when it comes to the world of game development and business. Let’s jump in! #1 – You can keep your marketing and your development separate First, a little story. This morning in the office I clicked on an advert on a gaming forum and ended up on a, let’s call it… …

About GDN: Interactive Learning

Today I’d like to talk a bit more about our approach when it comes to integrating advice with tools and some of our personal philosophy. One of our goals with GDN is to help developers manage the business side of game development. We’ll be talking about how some of our tools will help do that, and the power of integration next week, but right now I wanted to address …

Introducing Game Dev Ninja

Welcome! My name is Rob, I’ll be posting regularly on the blog here on GDN about the business side of indie games, as well as covering our own philosophy, development process, and features. But first, I should talk a little a bit about what we’re trying to create! Game Dev Ninja is our attempt to help solo developers, independent studios and smaller publishers with the business and project management …