Category: Misconception Monday

Misconception Monday #6 – Selling Out

There’s something about indie game development (or any form or independent artistic endeavour) that can breed an attitude that anything you do from a business standpoint is considered ‘anti-indie’. That you can’t combine artistic endeavour with business management is a massive myth and one that I think really does handicap a lot of developers. Let’s talk about a few of the areas where accusations and fears of ‘selling out’ are …

Misconception Monday #5 – The Idea Theft Problem

This misconception is all about Developers who think that sharing information about their game is a bad idea. It stems from a fear that sharing information about how the mechanics of your game work, either with players or just other developers, will lead to someone stealing those concepts and making their own game with your ideas. The problem is with this misconception is that it’s not completely unfounded. Rarely, …

Misconceptions Mondays #4 – Release dates don’t matter

Winter is coming, even though it might not feel like it here in the UK, where we’ve had some very un-British heat waves recently. The start of September marks the return of the Triple-A industry, who lay dormant most of the summer. For this reason, from September until January marks the worst period of the year to be releasing an indie game, if you can help it. Now, I’m …

Misconception Mondays #3 – Marketing is expensive

Today we’re talking about budgets, joy! Marketing doesn’t have to be expensive. In fact, you can launch a game without spending a penny, providing you’re willing to really put the work in and make some sacrifices. However, even a small amount of money up from zero will give you more opportunities and advantages than spending nothing at all. For the sake of simplicity in this post, when I talk …

Misconception Mondays #2 – Marketing can start tomorrow

This blog is part of a series on common pitfalls, myths and misconceptions focused on the ‘business’ side of game development. You can read the first one right here. Today, we’re tackling a combination of myths: That it’s ok to start marketing your game near launch That it’s ok to keep putting off marketing or announcing until the last minute That a shorter time spent marketing your game closer …

Misconception Mondays #1: You should keep marketing seperate

Today I’m going harness the near infinite power of alliteration to justify a series all about common misconceptions when it comes to the world of game development and business. Let’s jump in! #1 – You can keep your marketing and your development separate First, a little story. This morning in the office I clicked on an advert on a gaming forum and ended up on a, let’s call it… …