Category: Marketing

Misconception Monday #5 – The Idea Theft Problem

This misconception is all about Developers who think that sharing information about their game is a bad idea. It stems from a fear that sharing information about how the mechanics of your game work, either with players or just other developers, will lead to someone stealing those concepts and making their own game with your ideas. The problem is with this misconception is that it’s not completely unfounded. Rarely, …

Misconception Mondays #3 – Marketing is expensive

Today we’re talking about budgets, joy! Marketing doesn’t have to be expensive. In fact, you can launch a game without spending a penny, providing you’re willing to really put the work in and make some sacrifices. However, even a small amount of money up from zero will give you more opportunities and advantages than spending nothing at all. For the sake of simplicity in this post, when I talk …

What does the Unity Dev Report actually tell us?

Unity recently surveyed 1,455 game studios asking all sorts of interesting questions. In case you don’t have time to sit through the entire report, here are some interesting observations. Well, hopefully interesting. A word of warning: this a very wide sampling of studios, and the numbers are skewed firstly by the inclusion of some massive, non-independent studios and secondly by the mobile market. Unity tries to fix this by …

Cheer Up! Some of the hidden benefits of DIY indie game marketing

Let’s face it, for the vast majority of indie developers and small teams, doing your own marketing tends to be the best choice simply because it’s your only choice. And for a lot of developers, it’s at best a necessary evil. At least, it’s something that’s considered a challenge to overcome instead of an opportunity. Wouldn’t it be great if you just had the money to hand this over …

Misconception Mondays #1: You should keep marketing seperate

Today I’m going harness the near infinite power of alliteration to justify a series all about common misconceptions when it comes to the world of game development and business. Let’s jump in! #1 – You can keep your marketing and your development separate First, a little story. This morning in the office I clicked on an advert on a gaming forum and ended up on a, let’s call it… …