Category: Business

Misconceptions Mondays #4 – Release dates don’t matter

Winter is coming, even though it might not feel like it here in the UK, where we’ve had some very un-British heat waves recently. The start of September marks the return of the Triple-A industry, who lay dormant most of the summer. For this reason, from September until January marks the worst period of the year to be releasing an indie game, if you can help it. Now, I’m …

Discord’s new store is good news, but a 70/30 split is not

This week, Discord announced they will be adding a storefront to their game focused chat and voice software. You’re probably familiar with the size of Discord already, but if not, the program has 150 million users and 19 million of those use it every single day. That means on full launch, the Discord store could actually be the first serious competition in the PC gaming space since GOG started …

Misconception Mondays #3 – Marketing is expensive

Today we’re talking about budgets, joy! Marketing doesn’t have to be expensive. In fact, you can launch a game without spending a penny, providing you’re willing to really put the work in and make some sacrifices. However, even a small amount of money up from zero will give you more opportunities and advantages than spending nothing at all. For the sake of simplicity in this post, when I talk …

What does the Unity Dev Report actually tell us?

Unity recently surveyed 1,455 game studios asking all sorts of interesting questions. In case you don’t have time to sit through the entire report, here are some interesting observations. Well, hopefully interesting. A word of warning: this a very wide sampling of studios, and the numbers are skewed firstly by the inclusion of some massive, non-independent studios and secondly by the mobile market. Unity tries to fix this by …